According to Yujeong, the group’s initial reaction when it went viral was not excitement but to tell each other, “Don’t get your hopes up, you’ll end up feeling hurt.” On February 23, the very day that Brave Girls privately decided to call it quits, Viditor’s video was posted. Brave Girls also took an extensive hiatus before the release of their digital single “ We Ride” in late 2020, after which it was quietly assumed they would disband.īut the universe had other plans. Sales were lackluster, as were results when the group participated in survival show The Unit. The current lineup of Brave Girls (Minyoung, Yujeong, Eunji, and Yuna) debuted in 2016, and the past 5 years have not always been kind to them. If the crowds of men in army fatigues mimicking the “Rollin’” choreo and roaring the fanchant in Viditor’s video are any indication, their efforts have been repaid in deep appreciation - and this appreciation is finally making its way to the civilian population. Furthermore, these appearances are usually closed to the public and untelevised, limiting the amount of exposure groups stand to gain.ĭespite these adverse conditions, Brave Girls performed for the military over 100 times from 2016 to present, a figure unmatched by any of their industry peers. Once there, they’ll face dust, bugs, and a pay rate significantly below what they’d get for a typical music festival.
Because these camps are often in remote areas, groups may find themselves traveling upwards of 12 hours to get there, including over rocky terrain or even by boat. This is fairly common practice - 9Muses, Apink, Girl’s Day, and more have all graced the stage at military camps.
Comments highlighted by Viditor remarked, “I learned this song from my seniors in the military and taught it to my juniors before I was discharged,” “I still remember my senior danced that dance on the table at the barrack,” and even, “ the Koreas will be united LOL.”īrave Girls’ path to the hearts of their nation’s armed forces was simple: they performed for them. “Rollin’” enjoyed little commercial success in South Korea upon its release in 2017, but soldiers joke that it’s been #1 on “Millboard” (a portmanteau of “military” and “Billboard”) for years. While the creator, Viditor, has uploaded hundreds of such videos, this one garnered particular attention for its inclusion of military performances and YouTube comments from ex-soldiers. How did we get here? The explosive resurgence of “Rollin’” began when a stage compilation of the song alongside Internet commentary went viral. Less than three weeks before that historic win, the group was preparing to leave their dorm and find new careers. Last Sunday, Brave Girls tearfully accepted their first music show win from SBS’ Inkigayo for “Rollin’”, a song released over four years prior.
BRAVE GIRLS FULL
Back in full effect, here’s Elaine with a new piece for her column, Idol Talk with Elaine Nguyen.
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